About albader

Under the patronage of H.H. Sheikh Mohammed bin Hamad Al Sharqi, Crown Prince of Fujairah, and to promote the values ​​of the honorable biography of the Prophet Muhammad, peace be upon him, and highlight its comprehensive principles and its impact on the lives of individuals, Al Bader initiative was launched. 

Al Bader is one of the biggest initiatives in this theme; in terms of the diversity of areas of participation in it, and the value of its financial prizes. It includes a biennial  award, publications, talks, workshops, and activities that run throughout the year.

Brand Story

Custom designed typography dominated logo. the organic shape of the word is reminiscent of nature, mountains and the font on the prophets pbuh seal. dot under the letter resembling the full moon


TASHKEEL takes in the familiar “harakat muzakhrafa”  from the most meritorious act in our religion by reciting the divine blessings on the prophet may peace be upon him. the phases of the moon are also designed within a similar morphic abstraction to suit the same route palette. unseen, contemporary yet classical unique route for the brand

Patterns and motifs inspired by the unique islamic design of al masjid al nabawi, al makam and the designs of sacred grave of the prophet pbuh. adaptaions of the design incorporating the circle of al bader. morphic forms & designs from al rawdah al shareefah.


Arabic fonts originated from Nabati, Musnad and Makki which were popular in the Arabian Peninsula. In the Islamic era of the prophet PBUH the Al Makki font evolved into Al Madani font. Al Madani font was the approved font to write with in letters addressed by PBUH to kings and tribes.

All scriptures, seals and the documentation of the Holy Quran as well as ( hadeith ) was inscribed in Al Madani font. The font was unique in many ways and combined curves and sharp edges beautifully. 

Al Madani font is the base of all Arabic fonts that are common today like (naskh, kufi…etc